2017 CHICAGO AUTO SHOW CONCLUDES SUCCESSFUL 10-DAY RUN- The Chicago Auto Show wrapped a successful 10-day run, and show organizers announced an attendance bump over last year - despite a record-breaking warmth that had many Chicagoans enjoying the outdoors.Taking center stage at the 109th edition of the Chicago Auto Show were more than 20 vehicles that made their world debut, including Chevrolet Redline editions; Dodge Durango SRT; Ford Expedition; Hyundai Elantra GT; Mitsubishi Outlander Sport; Mopar '17 Challenger; Nissan Midnight Editions; Nissan TITAN King Cabs; Ram 1500 Copper Sport and 2500/3500 Night; Toyota RAV4 Adventure; TRD Sport editions of the Toyota Tundra and Sequoia; Subaru Legacy; and Volkswagen Atlas Weekend Edition concept.The nation's largest auto show grew by 55,000 square feet this year - 75,000 square feet total in just two years - with every volume automaker on display in a big way. Porsche doubled its exhibit footprint and Ram and Mercedes-Benz added indoor test tracks - growing the total number of indoor test tracks to five. Returning tracks includes Toyota's Highlander and RAV4 track, Fiat Chrysler Automobile's City Drive track and Camp Jeep. Additionally, Ford, Kia, Mazda and Subaru hosted outdoor test drives.
Adding to the 2017 Chicago Auto Show success story, show organizers streamlined the way show-goers received vehicle information with a new initiative called epass. Attendees could activate their show ticket at kiosks or with product specialists or generate their epass on the mobile app. Using epass, attendees received vehicle information, entered contests and participated in ride-and-drives with a simple swipe.
"It's predicted that 50,000 leads go missing on the show floor," said Chicago Auto Show Chairman Mike McGrath. "Therefore, we launched epass at the 2017 show to provide a solution to reduce attendee fatigue. The response was incredible; people loved the fact that they could receive vehicle information on demand and the product specialists were thrilled that they could spend their time talking about the vehicles on display instead collecting information. It was a win-win for both parties."Widely known as the "consumer auto show," industry experts claim that the Chicago Auto Show ignites car sales - not just regionally, but for the nation. Over the past two years, auto sales have hit a record high; 2016 marked the eighth consecutive full-year increase following the Great Recession with a total of more than 17 million vehicles sold.
"We're extremely positive about the future of our auto show," said McGrath. "As long as we continue to keep our focus on the consumer, we can only win."Along the lines of engaging with show attendees, show organizers took advantage of the masses to harness the power of new technology and social media. The show again provided free, high-speed Wi-Fi to all attendees and engaged fans via its official mobile app. Fans who downloaded the mobile app had a chance to win $20,000 toward a two-year lease on a Buick Envision or a GMC Acadia.The Chicago Auto Show also engaged fans via its social media channels, reaching millions. During the Media Preview, manufacturer press conferences were streamed live on the Chicago Auto Show Facebook page and the show's #CAS17 was again a top-trending hashtag on Twitter.
2016 Chicago Auto Show
NATION’S LARGEST AUTO SHOW ENDS WITH A SUCCESSFUL NINE-DAY RUN CHICAGO (Feb. 23, 2016) – The Chicago Auto Show concluded a successful nine-day run this past weekend. Highlights included more than 20 vehicles that made their global debut, concept cars and three indoor test tracks.
“If the interest and excitement in the Chicago Auto Show is a barometer of the direction in which the auto industry continues to head, we’re in remarkable shape,” said 2016 Chicago Auto Show Chairman Colin Wickstrom. “Chicagoans are extremely fortunate to have the nation’s largest auto show right in their backyard, as this particular show attracts fans from across the country and garners worldwide attention from top-tier media.”
To back up the positive sentiment surrounding the 2016 Chicago Auto Show, industry experts predict that car sales will continue to rise. In 2015, a record 17.4 million new light vehicles were retailed, up 5.8 percent from 2014, according to WardsAuto. The National Automotive Dealers Association (NADA) forecasts another year of growth in 2016, estimating more than 17.7 million new light vehicles will be purchased or leased, about a 2 percent increase from 2015, to set back-to-back records.
Widely known as the “consumer auto show,” the Chicago Auto Show sparks interest among attendees and, ultimately, ignites sales in time for the spring market. Show organizers continue to work with automakers to bring prestigious global debuts, dazzling displays and top concept cars, which continue to engage show attendees.
The 2016 show surely didn’t disappoint, boasting more than 20 global debuts including the Kia Niro, Ram Power Wagon, Nissan Armada, Toyota Tacoma TRD Pro, Chevrolet Trax, Hyundai Santa Fe and Infiniti Q50 among others. More than a dozen concept cars also took center stage including the Acura Precision, Buick Avista, Genesis Vision G, Kia Telluride and Nissan Murano Winter Warrior.
The Chicago Auto Show continues to engage with its fans on social media, reaching millions. The show’s #CAS16 was again a top trending hashtag on Twitter during the Media Preview and directly reached 40 million people totaling 25,000 tweets, up significantly over 2015. Fans could also view their tweets and Instagram posts on a social media wall within a hub where the social media team also hosted a series of Twitter chats and blogger meet-ups throughout the show.
“Our social media strategy is to amplify the news and messaging of our exhibitors by tapping into our thousands of social media fans and attendees to help spread the word,” said Chicago Auto Show General Manager David Sloan. “We encourage fans to share pictures and videos through their social media platform of choice by rewarding them with prizes throughout the show, and utilize that engagement in aggregate to identify trends – similar to the structure of a focus group – and improve the show in the future.”
Consumers also have a voice at the Chicago Auto Show. In the 11th annual Best of Show balloting, attendees selected the following winners in five categories.• Best All-New Production Lexus LC 500 • Best Concept Vehicle: Buick Avista • Best Green Vehicle: Chevrolet Volt • Best Exhibit: Chevrolet • Vehicle I'd most like to have in my driveway: Ford GT
The evening before the show opened to the public, the Chicago Auto Show attracted more than 9,000 guests for its annual First Look for Charity event, a black-tie gala that has raised more than $44 million for 18 local charities since its inception. This year, the benevolent event raised more than $2.6 million for area charities, the most in one yearfor the benefit since 2008.
Planning is already underway for the 109th edition of the Chicago Auto Show. The 2017 show will return to 10 days, opening on Feb. 11 and running through Feb. 20, taking advantage of the Presidents Day holiday. The 2017 Media Preview will be Feb. 9-10, and First Look for Charity will be Feb. 10, 2017.
To obtain information on the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com
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ABOUT THE CHICAGO AUTO SHOW
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million sq. ft. of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2017 public show will be February 11-20. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. About The Chicago Automobile Trade Association Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.